Research: Questionnaires and Graphs on Audience Feedback

Questionnaires

Here is a questionnaire we created to hand out to 30 individuals to find out their opinions on certain questions based on the horror genre. By carrying out this research we would be able to gain vital information on our potential audiences, to then help us create our horror trailer to be more appealing to them. Here is an example of our questionnaire and evidence of some filled out. 

Here’s a scan of three questionnaires we handed out to individuals, to receive their opinions on horror trailers. This is our evidence of our questionnaire results being performed on real individuals and not produced by us.

                      

Graph Results

Graph 1

After analysing this graph, it shows that there was an even amount of females and males who participated in the ten questionnaires we handed out to individuals. This shows that all the results from the questionnaires will all be based on fair and unbiased views from both females and males point of prospective on horror trailers. This will hopefully allow us to create a horror trailer which will hopefully appeal to both males and females, due to how we’ll have an understanding of what both genders like and don’t like about horror trailers.

Graph 2

The results of this graph shows that individuals aged ‘21 – 26’ were the biggest age group to participate in the questionnaires we handed out, showing that the majority of results will be based on 21 – 26 year olds point of prospective. This is a positive result, due to how we wanted 21 – 26 year olds to be the main age group to participate in our questionnaires, after our research into Pearl and Dean. We found that most horror films were watched by a majority of 21 -26 year olds, suggesting this age group to be the main audience of films in the horror genre. By having information from 21 – 26 year olds, we’ll hopefully have a better understanding of target audience, increasing the chances of our film appealing to them. Other age groups didn’t have such a huge participation in the questionnaires as 21 – 26 year olds did, although we still did gain information from other age groups, which we’ll use to make our trailer appealing to them, to expand our target audience.

Graph 3

The majority of respondents in the questionnaires, all preferred the supernatural horror sub genre from ‘Sci-Fi’, ‘Psychological’ and ‘Thriller’. This shows that for our horror trailer, we may base it in the supernatural sub horror genre in order to make our trailer more appealing to mass audiences. Other sub horror genres didn’t gain as many votes as the supernatural genre, proving these genres to be relatively unpopular with audiences, resulting in us not basing our horror trailer in these genres.

Graph 4

The ‘story’ of a horror trailer was the most appealing feature voted by respondents in the questionnaires and so we now plan to create a story for our horror trailer, which will hopefully be unique and interesting to audiences, which make our trailer more appealing. Less voted features of a horror trailer such as music, conventional ideas and scenery had a relatively low amount of votes but we’ll still focus on these features but on a small scale, to hopefully make our horror trailer appealing to most audiences. There was no vote for ‘scenery’ of a horror trailer, showing it to be the least favourite feature. This shows that the location of our story won’t have much of an impact on our horror trailer being appealing to our target audiences and so, we’ll focus more on the other features of our trailer.

Graph 5

The analysis of this graph shows that ‘Actors’ was the highest piece of information voted by respondents in the questionnaires. This result suggests that audiences may highly value actors, suggesting that star power maybe a huge factor in making a film trailer appealing to audiences. This could have a large impact on our group by not having any well known famous actors, due to us having no budget because we’re only college students. It’s due to this that we may not add the names of actors in the trailer but focus more on the action in the scenes, to create a more mysterious and horrifying atmosphere.

Respondents also largely voted for ‘Release date’, ‘Title of the film’ and ‘Synopsis’ as information they would like to see in a horror trailer. We’ll incorporate these features into our horror trailer due to how easy it will be for us and will hopefully make our trailer more appealing to audiences. The lowest voted feature was ‘Directors’, which suggests that audiences may not really follow cult films by famous directors. This is positive for our group, due to how we won’t have any famous director and so by not showcasing the director of our horror trailer, audiences will hopefully still find it appealing.

Graph 6

The majority of respondents said that they preferred music, suggesting that music may have a huge impact on emphasizing the dark and horrific atmosphere of a horror trailer. This result has caused us to plan the incorporation of music into our horror trailer, to hopefully improve its impact on appealing to audiences. We plan to probably use music which is similar to the kind we’ve heard  in other horror trailers, so that we have the best chances of having horror music which is conventional.

Graph 7

50% of respondents said that a voice over is needed and another 50% said that it’s not needed to make a horror trailer appealing. By analysing these results, we’ve decided that we won’t use a voice over for our film trailer, due to how we won’t have the right type of voice for it like other voice overs in professional film trailers we’ve analysed. Also, a voice over won’t be entirely needed in a teaser horror trailer, due to how it may give away too much information on the narrative of our trailer. 

Graph 8

The majority of respondents voted cinema as where they see the latest film trailers, suggesting that if we were to distribute our film trailer at cinemas throughout the United Kingdom, we would have the best chances of making our trailer viewed by mass audiences. ‘Televsion’, ‘Internet’ and ‘DVD/Blu-Ray’ were the next voted places respondents saw the latest film trailers. These are other places we’ll distribute are film trailer through to reach out to small audiences but our main focus will be distributing our trailer through cinemas. 

Graph 9 

The analysis of this graph shows that the majority of respondents want to see the release date of a film in a poster, to persuade them to watch the movie. Our main media product is a teaser trailer and so our poster won't probably have a specific release date on it, due to how we won't give a specific release date in our teaser trailer. Instead, we'll have to concentrate more on showing other important information such as the title of the film and cast, which we can easily incorporate into our poster.  

 

Graph 10

70% of respondents found that Empire was their favourite film magazine, proving this magazine brand to be the most popular and probably well known film review critic. It's due to this that we may use Empire as the publishing brand for our magazine front cover, to make it more appealing to audiences in the hopes of advertising our film.