Tuesday, 5 October 2010

Research: Pearl and Dean Statistics for SAW and SAW 3D

   


 
As shown above, I decided to get research on two movies and compare them together to see the reasons why and how these movies are different from each other. The reason why I chose Saw 1 and Saw 3-D is because I wanted to see if there is any difference between the beginning of the famous saga and the final film. Also, since these two film are very similar with each other as they have the common plot and convention, I wanted to discover the reasons why Saw 3-D became a bigger success then the first Saw and what changes was made. 

For both movie, the majority of viewers who watch these film are aged 15 - 24 which is reasonable as both films are rated 18. The reason why this film is not aimed at below 15 is because of the violence involved in the films that the younger audience may find disturbing and offensive. since our film will also contain gory and disturbing scene, we will be rating our film 18 attracting the young adults on onwards as they will have a impressionable mind on our film. 

The target gender for both  films is aimed at males because they are more attractive to the conventions of a horror film. We are also aiming for our film to attract more males than females so we will be using the similar convention in the SAW films such as the brutal killings and disturbing images. We will gain more sales as we aim our film for men and also make our film more popular, allowing us to make this film successful. 

According to the demographics on pearl and Dean, Saw 1 attracts the class AB with (30%) followed by C1 (29%), whereas Saw 3-D attracts the majority of C1 (42%), followed by DE (30%). This may be because of the different synopsis with each film, Saw 1 was more intellectual which may have attracted the higher class. Since our film synopsis is easy to follow rather than being complex, we will be aiming our demographics at DE, the lowest. However, we will be wanting to aim our film between AB to C2 as they will have a higher disposable income and in that sense they will be more able in watching the film in cinemas.