Red Dead Retribution: Planning of the Teaser Trailer

Here's a two part video we created, showing how we planned out creating our Red Dead Retribution teaser trailer.

Part 1

Part 2

Red Dead Retribution Magazine Front Cover

Red Dead Retribution Magazine Front Cover Analysis

The title of the magazine is called “WATCH” we decided to name the magazine this as it was simple, easy to remember and catchy. We also decided on the title “WATCH” as it sells the idea the reviews in the magazine are so detailed and graphic it’s as if the reader has just watched the film. The name also sums up the real reason why people watch films. The name of the film targets the audience because it a simple name which could have many meaning to different people as the magazine is called watch it gives the impression that what ever film is in the magazine is a must watch.

The font that was used in the front cover was times new roman we used this font as we felt that it looked vintage then we edited the font adding borders, inner shadows, inner glow, and a different colour this was so that is went along with the along with the conventions of horror and the actual film we got the idea of personalizing the font of the title with the film form magazine covers such as Film and Empire where the have special edition front cover pages.

The main image in the front cover is the main character in the film. We placed the image in the middle of the magazine cover as the attention will continuously be on the main image we also did this so that the audience would straight away notice it is a special edition magazine cover. The image is represents our film “Red Dead Retribution” as the character is one of the more memorable figures in the film so when reader see the front cover they automatically know it’s about our film. The image also gives the audience a feel of what type of film it is and what they would expect to see.

The background of our magazine cover is a picture of a dark corridor   this is used because the film takes place in a college. We also chose this background as we felt it was personal to the main image as it relates to the character and it also gives the viewer insight as to what type of character he is. We got the idea to do this from our research on the magazine front cavers as most magazine front covers have background  that relate to the film that they are reviewing.  While making the front cover we tried to make the corridor look dark and eerie as it links well with the conventions of a horror movie. We also used the background as we felt that this that the attention would be focused on the character as the character really stands out from the back ground and does not at all blend in. the use of offers was used as a marketing strategy as the target audience would be more inclined to want to buy our magazine if they new they would get something free out of it. We got this idea from the film magazine “EMPIRE” as in every issue they are always give away some thing for free.

In the front cover we use quite a few captions we used these caption as it shows that what other reviews where in the magazine as  magazine is not just about the our film it has other reviews having captions also gave it a professional feel to it as most magazines have captions showing what other reviews they have. The captions have different fonts and sizes as it shows verity and it does not all look the same it also appeals to the target audience as it highlights the different reviews that are on offer.

The slogan which we came up with is “WATCH: Hollywood’s Finest” this implied that all the film reviews featured in this magazines are the best  as Hollywood is the best known for its movies and actors which shows that not only are the film that are featured in the magazines the best but the reviews themselves our the best.

Research: Magazine Analysis of Sight and Sound

Main image:  Like all magazines, ‘Sight & sound’ has a large image that takes up most of the front cover in order to attract the audience. This image is a chainsaw which represents one of the biggest horror films of all time ‘the Texas Chainsaw Massacre’. This image also fits with the selling line ‘the return of real horror’. The selling line can also influence people to watch the film if they haven’t to see what a ‘real’ horror film is like. The red paint which represents blood is used in the front cover because blood is one of the main conventions in a horror film and also in The Texas Chainsaw Massacre’.  By having a white background, the blood is more recognizable towards the audience which can attract the audience from far off. This is a connotation to a typical convention of a horror film.  ‘Sight & Sound’ is known to be an influential magazine and by saying that ‘The Texas Chainsaw Massacre’ is a real horror will promote the film even more and help to endorse it. 

Masthead:  The masthead font for ‘Sight & Sound’ is in bold and big writing which stands out to the viewers. The colours used are very effective but yet simple and help make it easy to read.  The masthead is one of the main aspects of  a magazine so it needs to be bold in order for there target audience to recognize the title. This font size for 'Sight & Sound' is bold enough to be recognized by its target audience and other readers, on the other hand it is not creative and distinctive than other film magazines such as "Empire". As the Masthead lacks creativity, this can decrease the number of reader they receive than Empire and therefore lower there sales.  However, because "sight & sound" is aimed at the older, mature readers than having the masthead like this will be suitable for there specific target audience. 

Selling line: ‘The return of real horror’ – This is telling the reader that when you read the article, they will gain a greater understand about the film and the history of American cinema, especially there horror films. This will make the readers eager to want to read this magazine, especially if there are horror fans, because the selling line doesn’t say what ‘real’ horror film is returning which keeps the reader in suspense. With the font size, they gain emphasis on the word "Horror" which notifies the reader that the concept of the magazine is about horror films. They decide to keep the font and the font colour the same so that it doesn't get confusing in the eyes of the reader and keep it organize and sophisticated as the target audience is aimed at old and mature readers.  

Cover lines:  At the bottom of the ‘sight & sound’ magazine front, there are cover lines at the bottom written in the same colour as the blood and one cover line written in the same colour as the main title. Instead of filling the front cover with different types of colours, which usually attract readers, they decided to keep the colour to a minimal which makes the magazine more sophisticated and classy. The cover lines is there in order to encourage the reader to purchase this magazine and read it, so the magazine will want to write exclusive and exciting cover lines in order to attract the readers. Sight and Sound wrote three cover lines which should be enough as too much cover lines would spoil the surprise of the reader because they would already know what to expect inside the magazine. 

Barcode: The magazine is priced at £3.25 which is cheaper than there competitors such as ‘Empire’. Since ‘sight & sound‘ is not as popular as there competitors, it is smart to make there magazine price lower then there competitors so that the readers that don't have enough disposable income will be more interested to purchase ‘sight and sound’ rather than 'Empire'. The barcode is one of the least important thing in the magazine, hence the reason why it is small and to the side of the magazine. When pricing the magazine, they had think about the target audience and whether they can be able to afford the magazine weekly. As there target audience is aimed at the older generation, they set the magazine at a cheap price because they will most likely have a lower disposable income because they may be on there pension or retired. 

Research: Magazine Analysis of Empire

The shine of Darth Vader’s helmet has been airbrushed to seem authentically gleaming, this connotes prestige, his mask seems to aspirational, especially with the title Empire above it which relates to the Star Wars film, The Empire Strikes Back. Underneath Darth Vader’s breathing apparatus is the anchoring text “Behind The Mask...” this is to reference to the behind the scene reviews within the magazine. The connotations of space is nostalgic of the Star Wars series, moreover the similar colors of space and Darth Vader’s make him seen somewhat omniscient and infinite.

Additionally both the cover mounts relate to Darth Vader’s helmet, ‘Breathing Cover” suggest that the front cover could be used, moreover “Behind The Mask” is another cover-mount. Although the font is not particularly distinct as it uses an ariel text; however the title “Empire” is in red which stands out and denotes a contrast to the black of Darth Vader’s helmet, furthermore the connotations of red suggests blood, anger and war all things which run closely with Star Wars’ plot. Also the white of the “Behind the Mask” contrast with Darth’s Vader’s attire, this was probably used to stand out as it is ambiguous more-so because of the ellipsis. Lastly the orange background of the ‘Breathing Cover’ makes it distinct as it is an obvious advert and links to the subtitle above which explains what the Star Wars article and explains that it is limited addition. 

The term “Behind the Mask” suggests that characters can find out more of the mysterious Darth Vader or those who have not seen the film before may want to understand his origins and where he came from. Furthermore the graphics used on Darth Vader make him seem defined within the unknown of space, this is due to the layout which makes him take up at least 90% of the page. The titles and subtitles are belittled by the ever present Darth Vader, this makes it obvious that he is the major attraction of not only the Empire front cover but also the Star Wars series. Although the title “Empire” is the biggest text on the page and its red makes it stand out against the backdrop of Darth Vader, who is the main image of the front cover but also defines the text above which means they are coherent.

The lack of words is similar to Darth Vader as a character more so because the words have a stronger affect because of the lack of text. Being synonymous as a marketing tool is cunning and leaves the audience wanting more, although the puff does contrast all on the page it is lacking compared to other advert clustered Empire front pages such as Hannibal issue. The Unique Selling Point of the magazine is not the text but rather Darth Vader, his presence makes it clear that the magazine will be about Star Wars and the characters within moreover the added bonus of a limited edition makes it more accessible and attractive, this is known as a Skyline. The strap-line is unusually at the bottom of the page and it is used to make the reader more interested, “Behind the Mask” is ambiguous in perspectives such as the character, the series and the magazine and the ellipsis makes this more obvious. 

Red Dead Retribution Poster

Red Dead Retribution Poster Analysis

When we were thinking of a name for the film, we wanted to find a name that can represent the story line and the tag line of the film in just one word. A short summary of the film is that killer is getting pay – back for what the bullies put him through. So with that information we were thinking of calling the film ‘pay-back’, however this was too Cliche and we felt that it wouldn’t attract viewers to gain interest in the film if there saw that title. So we looked at different words that has the same meaning of ‘pay – back’ and then Robert pitched the name ‘Retribution’, which means a punishment that is considered to be morally right and fully deserved. We went with Retribution as it representation the story-line perfectly. From our research, we notice that the title of the film is one of the key selling points in attracting people to watch the film and we need to let the audience know that this film is a thriller just by looking at the title. With that in mind, Muyiwa was enthusiastic in calling the film ‘Red Dead Retribution’ as both ‘Red’ and ‘Dead’ are key conventions to a thriller film and this will automatically alert the audience that this is a thriller that will involve bloody, nasty revenge. 

The Title ‘Red Dead redemption’ has a lot of significance towards the synopsis of the film, so we illustrated the title in large font to make it distinctive towards the viewers. We added our own effect towards the font in order to make it creative. At the end of each letter of the title we created an effect where the edge looks sharp which illustrates that the film will involve sharp objects such as Knives, axes and other sharp props. This will explain to the audience that this film will have a lot of gore and bloody scene as the anti – hero will be occupied with sharp objects. However, the effect that we used for the Title can be interpreted another way as being a fade which represent a ghost that can be contrasted to the anti – hero.

The tag-line to this poster is ‘your Reap what you Sow’. The reason why we used this tag line is because it is a biblical reference which relates to the synopsis of the trailer. Having this tag-line is a quick way to gives a strong idea to the audience about what the film is about. By laying out the tag-line in this unique and creative way, we are creating a sense of suspense. Most film poster has their tag – line is one line or in one font, however in order to make the poster stand out, we separated the tag – line to emphasis the point.

As we analyze different film poster, we recognized that the main character is usually the main, middle figure in the poster. As we acknowledged that, we decided to put the main character to our film, the anti – hero, as the main, middle figure In our film poster, in order to We have the killer holding the college in his hands to show that he will have full control over the events of this college and also gives the idea to the audience of where the film will mostly take place. The blood on his hands indicates that he will be doing a lot of violence during the film which will be bloody. Also, since blood is one of the main conventions of a thriller film we thought it will be ideal to show this in the film poster and this is why we used dark red font because the colour symbolizes blood.

To make this film poster unique we decided to have shots of the victims in the film and use that as the poster’s background. We used six screen shots and use the negative effect in order to make it effective. This effect is similar to a camera flash which is known to be quick and what we are trying to illustrate to the viewers is that when the anti - hero strikes it will be fast. This gives an idea to viewers that the film’s tempo itself is at a fast pace which will attract people who enjoy fast paced thriller films such as ‘SAW’ or ‘Paranormal Activity.’ Each of the six pictures has its own story that is explained in the film and for that reason; the audience will be put in suspense as they will want to know the outcome of these characters in the shot. The top left picture is one of the victim’s hands being pressed on the window to portray suffering and this will make the audience curious of why or how this victim is suffering.

The top right picture shows one of the victim’s mouth being cellar taped to indicate that she has been kidnapped. We wanted this to create a sense of claustrophobia as this has been used effectively in other film teaser trailers that we have analyzed. The middle left picture shows one of the victims looking at something in fear which will make the audience seem inquisitive in what the victim is looking out for. The middle right picture is a portrait shot of one of the victims looking petrified and the bottom left picture is another portrait shot of the anti - hero before when he was a college student. The bottom right shot shows one of the victims peeking behind him to see what is happening in the room. With this shot, we wanted to create anxiety towards the audience as they wonder what is in the room.

 

As we analyzed our chosen poster, we noticed the writing below which tells us who are involved in the making of the film. The information that the writing provides includes the film production that made the film, the producers, director and other information. We decide to copy this aspect of the poster as it makes it look professional and shows the audience that this is a real horror film.

Other ways to make this poster look more professional we added the certificate sticker so that the audience will know what the age requirement is. What inspired us to decide what the age certificate will be for our film was the research we gathered. From the pearl and dean website, we found out that the majority of the audience that watch thriller films like ‘SAW’, ‘Paranormal activity’ and clover field are from 15 – 24.

Research: Poster Analysis of Cloverfield

Click on the image in order to fully maximise it, to view the analysis of the Cloverfield poster.



Research: Poster Analysis of Dawn of the Dead

1)    What are the main colours used in the poster and what do they connote?

The only main colours in the poster are white and red. The white background helps emphasize the importance of the title ‘Dawn of the Dead’, due to how the title is red itself, making it clearly stand out to viewers and catch their attention. This is done to help the name of the film stay in the minds of viewers so that they’ll be persuaded to watch the film when it is released. The beige colour of the zombie also stands out in the white background, catching viewer’s attention so that hints of the narrative can be given out on the film, that it’s a zombie horror film.

2)    What symbols are used in the poster? Do you need audience foreknowledge to decode the symbols?

The zombies white pure eyes symbolizes death, due to when someone is dead their eyes become pure white, due to there being no blood running through their eye sockets.   The blood stained clothes and dried blood on the zombie face yet again symbolizes death. The title of the film ‘dawn of the dead’ symbolizes the zombies due to how they’re dead but they’ve risen back to life, linking in with the words of the title of the film ‘dawn’ and ‘death’. After analyzing these codes, I can say that audiences don’t have to have foreknowledge to decode the symbols due to how they’re plain obvious, helping audiences realize the narrative of the film clearer.

3)     Are the messages in the poster primarily visual, verbal, or both?

The messages in the poster are visual and verbal. For the verbal message it uses the title ‘Dawn of the Dead’ which establishes the film being about death, giving more hints to the narrative of the film. For the visual message, the mid camera shot of the zombie with blood on his face represents death and zombies, giving away the message that the narrative of the film is probably based on zombies, linking in with the title of the film.

5)    Who do you think is the intended audience for the poster?

The poster doesn’t give an age certification for how old you have to be to watch the film. Instead, the film shows a zombie with blood all over him suggesting that the film is aimed at older audiences, due to how the use of blood suggests that the film may be gory and violent, making it aimed at older audiences who are 18 and over, female and male.

6)    Given that all movie posters have the same purpose - to get audiences to go see a movie – what persuasive techniques are used by the poster?

The poster doesn’t use a large range of persuasive techniques to entice viewers to watch the film; however, it does use an image of a bloodied zombie to sell audiences the idea that the film is a zombie horror flick. This entices audiences to watch the film, due to how zombie horror films are a very popular and conventional genre which movie goes tend to watch. Another persuasive technique is the use of a slogan which says, ‘When there is no more room in hell, the dead will walk the earth’. This slogan helps showcase the narrative of the film more, revealing the film to be controversial with Christianity, due to how it relates to hell. Apart from theses persuasive techniques, there is a lot the poster is doing to entice viewers to watch the film when it’s released in the cinema.

7)     Is a star used as a USP (unique selling point)?

The poster doesn’t showcase any well known actors in the poster, but mainly focuses on the idea that the film is about zombies. This suggests that the film may have no star power in it but instead well performing actors, to offer realism in the hopes of making the film more believable to audiences so that they’ll watch it. 

8)    Are ‘expert witnesses’ quoted?

There are no quotes from magazines showing what top film reviewers think of the films such as Empire, Sight and Sound, etc. Viewers have to believe that the film is good by looking at what’s being shown in the poster, which in my opinion isn’t a lot.

9)     How is attention gained (humor, shock, surprise)?

The image of the bloodied zombie is the main centre of attraction in the poster which catches the attention of audiences due to how it’s something audiences don’t expect to see in their normal lives. The clothes the zombie is wearing would be associated as common clothes an older male would wear but by the zombie having blood on his face and clothes and having white eyes, his image becomes disorientated and disturbing.

The title of the film is another technique used to gain audience’s attention by standing out from the white background by being red, so that audiences will hopefully remember the name of the film when they go to the cinema. The slogan also catches audiences’ attention by being controversial by mentioning Christianity through talking about hell. This helps reveal more information on the narrative of the film which audiences will be interested in, helping grab their attention.

Research: Poster Analysis of the Hills have Eyes 2

The only main colours in the poster are white and yellow, with the minor use of black. The use of yellow helps create a grainy and gritty color effect which emphasis the location being set in the desert. The only use of white is in the title of the film ‘The Hills Have Eyes 2’, which helps the title standout more in the poster, to capture the attention of viewers, so that they’ll hopefully remember the name of the film when they go to the cinema. The use of black fading around the sides of the poster helps create a claustrophobic feeling, helping create a sense of entrapment, which may link in with the narrative of the film.

The mysterious potential villain blocks out half the sun, leaving the top half of his body covered in shadows. This symbolizes a dark personality, with unclear and dark motives, clearly establishing him as a potential villain. The title of the film symbolizes its location, due to how the ‘Hills’ word, links in with the deserts vast amount of sand hills. The word ‘eyes’ in the title suggests that there’s someone or a group of people spying on victims, linking in with the idea that people are being captured and trapped. 

The villain and victim are the main focus in the poster, due to how there are positioned in the centre to grab audience’s attention, to give more narrative of the film away.

Visual and verbal messages are used throughout the poster, to help give the narrative of the film away to audiences through different forms. The visual messages are the most popular form in the poster such as there being someone in a bag being pulled away by a mysterious figure, suggesting the film to be about abductions and entrapment. Another verbal message is the empty desert landscape, suggesting that victims, who maybe abducted have no chance of escape or help. The only verbal message is the title, which suggests that the film is set in the desert where people are being spied on, probably leading to abduction.

By analyzing the visual messages, it seems that the film may display quiet violent scenes due to how the victim is being dragged on the floor by a mysterious figure. The whole colour scheme of the poster uses a dark yellow pallet, which creates a dark atmosphere full of tension and suspense. It’s due to these two main visual aspects of the poster that I feel it’s intended for 18 years old and older (male and female) because they’ll be the only type of audience that will be legally old enough to probably see all the graphical violent scenes that the film may have to offer.

The poster uses tension a lot by not revealing too much of the narrative away such as the face of the mysterious villain dragging a person in a bag, to help establish who he is and if he’s human or not. The poster relatively leaves audiences with only a few clues to the narrative, never revealing the whole extent of it, persuading audiences to watch the film in order to find answers. Another persuasive technique is that the poster uses the title ‘The Hills have Eyes 2’. By putting 2 in the title, it’s establishing that the film is a sequel to a prequel and so viewers maybe interested in watching the film, due how the first film must have been good enough for there to be a sequel.

Audience Feedback on our Teaser Trailer

Here is a short video from two individuals we interviewed to gain their feedback on our opening teaser trailer, which has proved to be positive.

Official Red Dead Retribution Teaser Trailer

Here is our teaser trailer, finally completed. Double click on the video in order to watch it on YouTube, if you want.

Planning: Screen play of Red Dead Retribution

SCREENPLAY OF RED DEAD RETRIBUTION

[1:1] OUTSIDE/ COURTYARD
Establishing shot of the college from a rear view (PAN SHOT)

[1:2] STAIRS OUTSIDE
Zoom shot showing the scaffolding

[1:3] STAIRS INSIDE
Zooming shot going up the stairs with the lights flickering

[1:4] HALLWAY 1
Camera zooming and lights still flickering

[1:5] CHAPEL
The camera zooms onto a picture with a crucifix above this correlates with the music and the camera zooms closer to the picture until...

FADE...

[1:6] INSIDE BULLY 1s ROOM (Jackson Lee)
Boy looks at his phone and see a picture of the same boy in the chapel. He reacts by backing away from his phone in disbelief

[1.7] BATHROOM
(BULLY 2 Curtis Johnson) Boy preps himself in the bathroom by combing his hair, he drops his comb and when he creeps down to pick it up a masked figure is behind him.

[1.8] OUTSIDE FOYER
(BULLY 1 Jackson Lee) Boy is running away and when the camera looks up a figure is at the window looking outside

[1.9] HALLWAY 2
(BULLY 3 Ryan Barlett falls over because he is being chased by someone/thing

[2.0] INSIDE BULLY 1s ROOM (Jackson Lee)
Boy is being strangled by a person with blood on his hands

[2.1] HALLWAY 3
Antagonist (Jonathan Edwards) walks out of bathroom leaving footsteps of blood

[2.2] BULLY 4 IN ROOM
Ryan Barlett has sellotape around his mouth in a dark room with a torch shining in his face

[2.3] ROOM/ HALLWAY 2
Anthonia Stevens opens the door to see the Antagonist (Johnathan Edwards) waiting for her

[2.4] HALLWAY 3
Door opens mysteriously

[2.5] DARK ROOM
Ryan Barlett wakes up with torch in his eyes


[2.6] HALLWAY 2
Antagonist is walking towards camera

[2.7] TITLE
Red Dead Retribution

[2.8/2.9] CREDITS... RELEASE DATE
Credits and Coming Soon... & Website

[3.0] HALLWAY 3
Anthonia Stevens is getting dragged by a mysterious figure (Antagonist

Planning: Story Board for our Teaser Trailer

After a extensive amount of research into horror trailers and our audiences of the horror genre, we finally started creating the story board of our film. The basic idea of our trailer is that it's 1 day before the anniversary of a dead college student,  who was killed mysteriously. On the day of his anniversary, a group of college students find that they are being specifically targeted by a mysterious figure dressed in a black hooded cloak, who is (for unknown reasons) trying to murder each student.     

The first scene is a establishing camera shot of our college from the front, showing to audience's the location of the film. By showing the college, it will hopefully give hints to audiences straight away about the narrative of the film such as characters being college students, etc.  

 

 

The second scene is of a Chaplin (a place of prayer within the college), where they'll be a long camera shot panning slowly towards a photo in the distance. This form of camera shot will hopefully create a dark sense of atmosphere in the scene, helping build up tension at the beginning of the trailer. 

The third scene is a close up camera shot of the picture in the Chaplin, showcasing the face of a student who use to attend the college, but was sadly found dead mysteriously.  His photograph is in the Chaplin because it's 1 day before the anniversary of his death, though audience's won't know that information yet, due to how we don't want to reveal too much of the narrative of the film. We only want to hint to audiences that this boy will have some kind of relation with the following events to come within the trailer.  

This character is also the antagonist/villain of the film and will later on be seen in a black hooded cloak, though audience's won't be able to tell if it's truly him. This is also information that audience's won't know yet but they'll be hinted that he maybe the villain, due to his mysterious death.

 The fourth scene is a jump cut, moving further on in the narrative. The scene will start off with a over the shoulder camera shot of a person receiving a text message, standing in their bedroom. This person is meant to be a student of the college, where our antagonist comes from. His relation to the plot of the film is that he use to bully the antagonist and was involved in his mysterious death. Audience's won't know this information, but they'll know that this character has some kind of relation to the antagonist.  

The fifth scene is a close up shot of the (now) bully's phone, where he opens the text message to find a exact image of the photograph in the Chaplin, showing the face of the antagonist.  This scene is meant to hint to audiences that the bully is some how connected to the antagonist, hopefully building up more tension and suspense in the trailer.

 

The Sixth scene is a medium reaction camera shot of the bully, now fully showing his identity to the audience. He will have a shocked reaction due to his surprise of receiving the image, due to the person being dead.

The seventh scene is a jump cut further in the narrative, back to the college. The scene starts with a long camera shot of a student who is a bully of the antagonist, walking into the college's changing rooms after coming back from sports.

 

 

The eighth scene is a medium camera shot of the bully now washing his face in the changing room. This scene will create a sense of normality in the atmosphere, only to hint to the audience that something is about to happen in the next scene.

 

The ninth scene is a medium reaction camera shot, where the camera will pan around as the bully turns to face a mysterious figure dressed in a black hooded cloak, who is meant to be the antagonist. This scene will be the first time in the trailer to showcase the villain to audiences, though they'll have no clue of his identity. Overall, this scene will hopefully leave audiences in a state of shock and scared.

 

The tenth scene is a medium camera shot of the changing room door, where blood is pouring out. Now, audiences won't know if the bully is actually dead due to how they won't actually see him die but the blood will apply that the bully has been killed by the mysterious figure. Audiences will be left to decide for themselves and how might of the bully died, creating a dark and suspenseful atmosphere in this section of the trailer. 

After scene ten, the pace of the trailer will start to quicken, creating a fast pace montage to increase the tension and suspense in the atmosphere.

The eleventh scene is a jump cut further in the narrative, where the location is now outside on the college's walk paths. The scene starts with a long camera shot of the first bully (who received the picture of the antagonist) running away desperately from something. Audience's won't know what the bully is running away from yet, creating more suspense and building up tension in the trailer.

 

The twelfth scene is a long camera shot panning up to the college's bridge walk way, showcasing the mysterious figure dressed in a black hooded cloak. This scene will link back to the previous one where the first bully was running away, due to him seeing the mysterious figure. 

 

 

The thirteenth scene jump cuts further into the narrative again. There's now a high angle medium camera shot, showing all the bullies of the antagonist, performing a ritual to try and send the villain back to the afterlife. This scene will give hints to the audience to how might the protagonists try to vanquish the villain.

 

 

The fourteenth scene is another jump cut, where there's a long camera shot of a flash light showing the antagonist strangling one of the bullies. The audience won't know who's being strangled, creating more suspense in the trailer for  the audience.

The fifteenth scene is a jump cut, where it's a medium camera shot showing the first bully crying and hiding behind a wall from the antagonist.   

 

This is the sixteenth scene (which is the final clip in the trailer), that will be shot in a close up camera angle, showing a bully getting dragged across the floor by an unknown force, screaming for help desperately. This last scene will be placed after the film title and credits, to shock and scare audiences for the final and last time, being the final climax of the whole trailer.

Research: Pearl and Dean Statistics for Drag Me to Hell

Pearl and Dean had analyzed the audience that had gone and watched Drag Me to Hell from their observation the average age of people that had gone to see it was 15-24 years old this would be due to the fact that advertising was aimed more at that age group. There were also observations the sex of people that went to watch the film from their observation they saw that 59% of the people who watched where males and 41% where female this was a bit of a surprise seeing as the main character was a female it is also not surprising because it is a horror film so it would also appeal more to the male audience.

How this compares to the questionnaires

The pearl and dean surveys show that 59% of the people that went to watch the film were male and 41% of people went to watch the film were female. Although the film is centered on a female it mostly attracted males than females. From this information, we will know that horror films attract mainly male audiences so our film is most likely to attract the male audience. This would also mean that all advertising would also have to appeal to the male audience. Compared to the questionnaires that we handed out the gender of the people that we asked where even amount of male and female which slightly contradicts the surveys carried out by pearl and dean but it still gives us a good idea as to what gender we should mostly target.

From the drag me to hell analysis from pearl and dean the research show that the film appealed more to people between the ages of 15-24 and 25-34 in relation to our trailer this should be the age range we should be aiming for seeing as it is of the same genre and our film contains similar themes. From this information we are able to look at the age range of our market audience. Compared to our questionnaire the majority of people we asked where 21 to 24 which is similar to the results from surveys from pearl and dean, which helps us as we now know the target audience that we should attract.

Research: Pearl and Dean Statistics for SAW and SAW 3D

   

 

As shown above, I decided to get research on two movies and compare them together to see the reasons why and how these movies are different from each other. The reason why I chose Saw 1 and Saw 3-D is because I wanted to see if there is any difference between the beginning of the famous saga and the final film. Also, since these two film are very similar with each other as they have the common plot and convention, I wanted to discover the reasons why Saw 3-D became a bigger success then the first Saw and what changes was made. 

For both movie, the majority of viewers who watch these film are aged 15 - 24 which is reasonable as both films are rated 18. The reason why this film is not aimed at below 15 is because of the violence involved in the films that the younger audience may find disturbing and offensive. since our film will also contain gory and disturbing scene, we will be rating our film 18 attracting the young adults on onwards as they will have a impressionable mind on our film. 

The target gender for both  films is aimed at males because they are more attractive to the conventions of a horror film. We are also aiming for our film to attract more males than females so we will be using the similar convention in the SAW films such as the brutal killings and disturbing images. We will gain more sales as we aim our film for men and also make our film more popular, allowing us to make this film successful. 

According to the demographics on pearl and Dean, Saw 1 attracts the class AB with (30%) followed by C1 (29%), whereas Saw 3-D attracts the majority of C1 (42%), followed by DE (30%). This may be because of the different synopsis with each film, Saw 1 was more intellectual which may have attracted the higher class. Since our film synopsis is easy to follow rather than being complex, we will be aiming our demographics at DE, the lowest. However, we will be wanting to aim our film between AB to C2 as they will have a higher disposable income and in that sense they will be more able in watching the film in cinemas.