Research: Pearl and Dean Statistics for Drag Me to Hell

Pearl and Dean had analyzed the audience that had gone and watched Drag Me to Hell from their observation the average age of people that had gone to see it was 15-24 years old this would be due to the fact that advertising was aimed more at that age group. There were also observations the sex of people that went to watch the film from their observation they saw that 59% of the people who watched where males and 41% where female this was a bit of a surprise seeing as the main character was a female it is also not surprising because it is a horror film so it would also appeal more to the male audience.

How this compares to the questionnaires

The pearl and dean surveys show that 59% of the people that went to watch the film were male and 41% of people went to watch the film were female. Although the film is centered on a female it mostly attracted males than females. From this information, we will know that horror films attract mainly male audiences so our film is most likely to attract the male audience. This would also mean that all advertising would also have to appeal to the male audience. Compared to the questionnaires that we handed out the gender of the people that we asked where even amount of male and female which slightly contradicts the surveys carried out by pearl and dean but it still gives us a good idea as to what gender we should mostly target.

From the drag me to hell analysis from pearl and dean the research show that the film appealed more to people between the ages of 15-24 and 25-34 in relation to our trailer this should be the age range we should be aiming for seeing as it is of the same genre and our film contains similar themes. From this information we are able to look at the age range of our market audience. Compared to our questionnaire the majority of people we asked where 21 to 24 which is similar to the results from surveys from pearl and dean, which helps us as we now know the target audience that we should attract.