Saturday 25 September 2010

Research: Trailer Analysis of SAW 3D



At what point in the trailer are we told the name of the film? Why is this?

The film name ‘SAW 3D’is told at the end of the trailer in order to hold tension towards the audience. The teaser trailer builds the movie name by making each inter-title build up to the actual film title. This is to build suspense towards the viewers. Throughout the teaser trailer, it doesn’t inform the viewers that the film is in 3D until the end which encourages and motivates them to wa tch the film. Moreover, this is the concept that the teaser trailer is trying to keep from the viewers until the very end which is effective because as they watch the teaser and gain interest in the film, knowing that it is in the final saga and it is in 3D will make the viewers more enthusiastic about the film.

Are we told who is starring in the film?

The film doesn’t tell us who the characters are; the reason being is that they are no famous, well known actors/actress in this film that will help sell the film. The characters are shown in the film; however most of them are not significant in the film and they are not being labelled as the main USP. Looking at the teaser trailer, the majority of the characters are from the pervious SAW films in order to keep the storyline going and some characters are new. The reason why they used actors and actress that are not well – known as the victim is so that they can make it supplementary scary and realistic as possible. As Jigsaw’s ‘games’ create gruesome deaths to these characters that are being played by actors/actress that are not recognisable will generate an idea that this can possibly happen to anyone which can create an element of fright towards the viewers.    

What type of action from the film do we see?

The action that you see in this trailer is the same action that you will see in the other previous saw’s which will attract the same audience to watch this finale one. The action you see are people struggling from the trap that they have been set in. In this trailer you don’t see the characters die, however they show the build up. The reason why they don’t show the characters die is because that give away too much of the story and therefore viewers will not be eager to watch the film as they already know what the outcome will be for the characters. In the film, we also see panic coming from the characters that are trapped which will make the viewers curious of what is happening to them that are making them appear terrified.

What clues does the music give us as to what type of film the trailer is advertising?
The Saw theme music comes up towards the end of the teaser trailer and at that part the pace increase and we see the different characters faced in a dilemma there in. The theme music has changed slightly, the pace of the theme music has increase which could mean that this new SAW won’t be the sane than the others and instead it will be more upbeat and fast pace. During the voice over of Tobin Bell (Jigsaw) in the beginning, we hear a loud low pitch sound with a minor scream every time Jigsaw finishes a sentence. This sound happens every time an inter – titles come into view, however, just before we see the inter – title we see a quick images of events they are in the film. The sound brings more effective towards the image as they are most unexpected and this gives an idea that the film is a thriller because thriller movies usually have unexpected scenes as one of there conventions.    

Does the trailer come with a voice over and if so, what can you tell about the voice being used?  Why do you think this voice was chosen? What effect does it have?

The person who does the voice over in this teaser trailer is the same person who is the main antagonist in the overall film, although people may question the fact weather he is an antagonist or not.  In this film, the person who does the voice over, who is John in the film (real name Tobin Bell), is the person who explains the fatal game task to the helpless characters that ended up in the ‘jigsaw’s’ game. As John does the voice over he talks to the audience and that makes them feel as if they are part of the game saying stuff like ‘you can’t hide’ and ‘you haven’t seen anything yet’ which is significant in drawing more people to come and watch the film. His voice sound demonic, evil and mischievous which straight away alerts the audience that this film will be a horror/thriller film. Also, he speaks in a slow manner so that the audience can hear what he is saying. 

How does the speed of what we see compare to watching a clip from a film? Why is this?

The speed of this teaser trailer is generally fast pace which is done by creating a quick montage of shots that has been edited for this trailer. The speed of the teaser trailer should be similar to the speed from the actual film so that the audience won’t be disappointed in the pace of the film, which they will if they see a fast pace teaser trailer and then see that the film has a slow tempo to it. Also, having a fast tempo trailer can attract people to watch the film as they may be entertained by a fast, exciting, upbeat film like SAW. In the teaser trailer, Saw uses fast tempo shots which is expected as the SAW films have always had a quick tempo. One example is at the beginning, just before they show an inter –titles, a quick image comes up. The shot appears fast as though it is a subliminal image and that gives a sense to the viewers that this final SAW film will be of a fast tempo with unanticipated events commencing.

Does the speed alter through the trailer or does it stay the same?

The speed of this teaser trailer varies but it is usually at first pace with the quick editing. In the beginning as the ‘jigsaw’ speaks, the pace of the shot is slow which matches his voice hen when he stops talking the tempo changes immensely which catches the audience off guard. This gives the audience an idea that this film contains a lot of unexpected events, which can catch the audience off guard and that are one of the conventions of a thriller movie. Then the pace of the shots slow down when we see the victims struggling to get out of the ‘games’ so that the viewers can see a little bit clearly the characters hast to get out of the trap and also what type of game they are put in. It was necessary to slow down the pace at this stage so that the viewers who haven’t watch a SAW film can try to see clearly the concept of the film whether than hearing it from the voice over.    

What information are we given about the film and at what point in the trailer is this information given?
The SAW 7 trailer doesn’t tell the audience a bit of what the story will be about, instead the voice over just keeps the audience in suspends. Every time a SAW came out, the gruesome game designs that is in the film became more creative and ghastly. So when the jigsaw says in his teaser trailer ‘You haven’t seen anything yet’ gives an idea that this SAW will be mind blowing compared to the other previous ones and that can influence their audience and SAW fans to defiantly watch the final film. The jigsaw also says these three words ‘Fear, suffering, death’ in that order. This could mean that the characters that are put in the twisted game will be facing their fears, leading them to be severely hurt and in pain which follows up with them dying. This is what is usually expected in a SAW film and this may prevent people from watching it, however they may be more interested to view it when the jigsaw later on says ‘you haven’t seen anything yet’. The information is given at the beginning of the trailer in order to get straight to it.

What type of audience is the trailer aimed at? How can you tell? 

Looking at the teaser trailer, I can see that the film is aimed at adults because of the images of deadly machinery that the characters are faced with in the film. As a viewer sees this, they will anticipate that the character that is faced with this machinery is going to end up in a gruesome death and therefore it shouldn’t be watched by children as they might be sacred mentally and emotionally. Also in the voice over, Tobin Bell says ‘this game has a new design: Fear, suffering, death’. These three aspect will be used in the film and as Saw put ‘Fear’, ‘suffering’ and ‘death’ into context then it will have explicit scenes and nature which shouldn’t be seen by children but adults as they are less likely to be mentally or emotionally damaged by this.